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Research papers

Mothers and children

The extent and importance of children's opinion leading power is a phenomenon which concerns advertisers confronted with an advertising message for products consumed by children. Indeed, in this case one not only has to attract the children but also...

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Frederique Micouleau, Patrick Ballarin
August 1, 2000
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Citation

Micouleau and Ballarin (2000a, August 01). Mothers and children . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mothers-and-children-


Research papers

Mothers and children

The extent and importance of children's opinion leading power is a phenomenon which concerns advertisers confronted with an advertising message for products consumed by children. Indeed, in this case one not only has to attract the children but also...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Frederique Micouleau, Patrick Ballarin
May 1, 1994
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Citation

Micouleau and Ballarin (1994a, May 01). Mothers and children. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mothers-and-children